Rand Soellner Home Architects Logo Design

Our Home Architects Logo and what it stands for.

For a long time, Rand Soellner’s logo was a red square with white letters. Simple and very sympathetic to Frank Lloyd Wright’s logo. Rand used to design projects for one of Mr. Wright’s main apprentices. However, Rand Soellner’s practice has focused for some time on luxury home architecture in scenic locations like the mountains. We are home architects. So we felt that an updating of our image was in order, hence our home architects logo, which we updated in late 2009.

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Our new Rand Soellner Architect logo is often paired with our website address:
www.HomeArchitects.com . Our website address underscores what we stand for as well. So, we have a home architects logo.

Home Architects logo imagery.

What does the imagery mean? First of all, the proportion of the logo: it is a square, which is a very stable shape, and harkens back to our previous logo which was derivative of Mr. Wright’s. So even the shape has some history of great architects behind it. Furthermore, the Internet seems to have a preference for square-proportioned images when submitting to social media and other websites for public relations purposes, so a square works best technologically as well.

THE SHAPES: big and bold, front and center is a pryamidal shape that could be either a front elevation or section of a classic house shape, or a mountain. Both of these images are what our home architects logo is all about: Houses and Mountains and other scenic locations. If viewed as a house, the slope of the roof is exactly 12/12, which is the traditional classic roof pitch of a house roof in locations that receive lots of precipitation in the form of water or snow. We are home architects in places like this all the time, so that seemed to be a sensible and artistic image to use. There are 2 additional elements to the left and right of this main “roof” or “mountain” that one could view as intersecting gable roofs or mountain ranges beyond. Either interpretation works for us, as home architects in scenic places.

THE COLORS: the “mountains” or “homes” or “roofs” are a warm grey. Lots of native rocks are this color, so this seemed logical as well as artistically compatible. There is a horizontal swipe of dark brownish-grey at the bottom of the logo, representing the bedrock of our home architects practice in places like the mountains and this bedrock firmly secures the word ARCHITECT in white, solidly rooted in the bedrock and foundations of what we do. The white color of the words RAND SOELLNER ARCHITECT is meant to respresent space, as that is what architects really design: the space in which you live. The Green sky above the house gables (or mountains, if you wish) represents trees and in general our Green Home Architects Initiative that permeates all of our designs with Healthy Home Design concepts and sustainable architecture. Our intial graphic artist preferred a maroon background color, which looked quite nice and could have been interpreted as the setting sun, but we know that red sunsets are enhanced by greenhouse gases, and we wanted to make a “Green” statement, so we went with the grass green you see now.

THE FONT: our previous font was discovered to not be internet safe, which means that it could possible be distorted on some people’s computers or not display at all. We ended up adopting a very architectural and simpler font. As it turns out, it is not internet safe either! This was a huge disappointment, so ultimately we decided to go with the new font as an image, rather than real letters, so now distortion should ever occur anywhere.

Overall Home Architects logo design.

Rand Soellner designed this logo, then had a graphic artist execute it in PhotoShop, then had another computer programmer/artist (Derek Watterson of Barton Consulting) make final adjustments to result in the final home architects logo you see here and throughout our website. The inital graphic artist liked the simplicity and we worked with her to maintain the level of simplicity that also evokes the desired imagery. Having the artistic intrepretations occur inside people’s minds is what we were after here. I think Raymond Loewy would be proud (the father of industrial design, who designed the Exxon logo, space stations, Greyhound buses, US Mail logo, multiple items for Coca-Cola).

Logo Designs for your business, created by architects:

YOUR LOGO DESIGN: Rand Soellner Architect designs logos for other companies, with the same kind of philosophical focus that you see that was devoted to our own. We believe in a managed approach, in which Rand Soellner himself discusses with you what you stand for, then creates rough hand sketches of the possible logo imagery, then works with consulting computer programmer graphic artists to create the final image options for your selection and implementation with your stationary suite and website.

Contact for home architects logo design:

Rand Soellner Architect : www.HomeArchitects.com

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