Ocean Home Magazine Article Featuring Rand Soellner

Ocean Home Magazine Article Featuring Rand Soellner

Rand Soellner, AIA was featured in a new article, dated September 4, 2012 in Ocean Home Magazine.  Reporter and writer, Alexandria Churchill interviewed Rand and included his views about Green and how everything in our ecosystem is connected.

Click here for a link to the article:


In the beginning of the interview, the subject was simply “Green” and how house designs respond to that criteria.  However, during the course of the conversation, Mr. Soellner discussed how “everything is connected.”  Illustrating by commenting on how simply changing your light bulbs from incandescent to compact fluorescent can reduce your lighting portion of your energy consumption by 80%.  When you multiply this energy reduction x millions of residential power users in a given portion of the power grid, this amounts to a huge energy savings in what the power company has to generate, thereby reducing their need to burn coal, oil and other finite resources and also reducing the carbon footprint of humanity on the planet in the form of greenhouse gases.  In fact, doing just this one thing can result in the electrical company Not having to build new power plants, which will do wonders for our environment.  Here is a link to another online article on Soellner’s website discussing this very topic: https://www.homearchitects.com/free-cfls

It is all connected.

One of the other comments made by Soellner was that “Green” is simply the latest buzzword for understandings that have been around for a long time.  In the 1970s it was referred to as Ecological.  In the 1980s it was Energy Efficient.  In the 1990s it was Environmental.  All of these terms absorbed the previous editions and now “Green” has absorbed those.  In 2022 the latest term might become “EcoArchifficient.”  Who knows?  These terms last for about a decade, then are replaced with another word and those using the new word believe that it is something new.  The fact is: energy conservation and energy efficiency and environmentally sensitive planning and design have been around for centuries (see cliff side dwellings in the 4 corners area of the Old West in the USA for examples of environmental coexistence).  Some people and organizations are better at it than others.

For more Green Architecture information, you are welcome to visit Soellner’s Green page, which has dozens of linked connections to online articles and even his company’s Green Design University, where you can take an online course and receive a Green Understanding Certificate.  For that information, click here: https://www.homearchitects.com/green-home-architects

For a Green Architect, call: Rand Soellner 828-269-9046

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